Advertising Policy
Policy Purpose
This page outlines how website and campaign messaging is written to remain responsible, transparent, and suitable for review.
Restricted Claim Types
We avoid guaranteed results, cure-related claims, fear-based persuasion, personality-targeting pressure, and unverified medical statements.
Testimonial Standards
Testimonials are edited to remove prohibited health outcome wording and are used as general user experience descriptions only.
Pricing and Offer Clarity
Displayed prices are presented with clear currency notation and without hidden conditions in visible page copy.
Compliance References
Messaging is designed to align with UK advertising expectations and platform-level review standards for transparent consumer communication.